How to sell your own home in six steps.
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"I sold my home with ads in the weekend paper.."  
A good ad requires a headline that grabs attention, a few lines to describe key features of the home, and a closing line that gets buyers to call.
 
Headlines that grab attention:
Example:

A Gourmet Kitchen and More! Assume loan on 3 bedroom brick ranch with finished basement, on Cul-de-sac near schools and shopping. Upper Saddle River.  $110,000. Nothing like it at this price! 800-955-5214 at any time. #2314

 A good ad  grabs the reader's attention with a catchy headline.  Remember what motivated you to buy your home and put it in a headline:
  • A Gourmet Kitchen and More!
  • Snuggle by the Fire!
  • Solid as a Rock!

Click here for list of effective headlines.
   
Highlight the best features of the property.
Consider your probable buyers. Will they have school-age children? If so, include proximity to school.  Describe features of the house which appeal to your probable buyers rather than the entire public.
The availability of a loan and a finished basement are examples of features that translate as benefits to the buyer. Click here for list of features you might highlight to sell your house.
   
Close with a phrase that entices potential buyers to call:
Location. Always give the location of the home. Real estate buyers are interested in specific areas, and will pass over your listing if the location is omitted.
Price. A missing price suggests the home is too expensive. Always include the price in real estate advertisements.
End by giving the reader a reason to call and then ask them to do it:

 

 
For sale by owner book
Complete For Sale By Owner Kit $59.95

Includes contract package plus photo tour packages below. Also property flyers in two styles, a for sale by owner yard sign with stand and a directional sign. Internet listing will remain active until home is sold.
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Contract Package $14.20

Real estate forms & contracts to legally sell or buy a home. Designed to meet individual state requirements, our contracts have been used to sell homes in every state. Download them in Microsoft Word format for Windows & Mac. Most also available in PDF.
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Photo Tour Package $26.95

Internet web page ad with up to ten pictures of home plus property description and choice of 28 eye-catching headlines. Also includes choice of two flyers for local distribution.
Order now.
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Don't have time? Can't devote 4 hours per week to selling your home?

Consider hiring a good real estate agent and paying 6%-7% or about $9,000 to sell a $150,000 property.