How to sell your own home in six steps.

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The quickest ways to move a hard-to-sell home are:
  1. Reduce the Price
  2. Provide Seller Financing
  3. Offer a Lease/With Option to Buy
The above might seem a bit glib so we add a fourth, and fifth:
  • Find out why the house is hard to sell and fix it.
  • Consider private investors such as Certified Housing. Investors are usually looking for a bargain, but will quickly purchase homes that meet their criteria.

Reducing the Price is simple but might be emotionally difficult. The important thing to keep in mind is that the property won't sell if it is priced above comparable homes in your neighborhood (where "comparable" means equivalent size, appearance and condition).  To get the price your neighbor got, your house must be in equivalent condition.    

Seller Financing
In some situations a good Buyer is temporarily unable to get a big enough mortgage to purchase your home.
For example:
  • The Buyer's funds are tied up in an IRA or other long-term investment.
  • A strong Buyer has children in the last year of college.
The above buyers might pay a higher price for your home, or agree to buy your hard-to-sell home, if you finance the purchase with a Seller's mortgage, either balloon or regular.
Balloon Mortgage: The buyer begins by making equal monthly payments, but must pay the entire balance at the end of a short period (usually from six months to three years).  This type of Seller financing gives the Buyer time to arrange a bank mortgage and repay the Seller.

This type mortgage is usually implemented with a Balloon Note of the type included in our  Seller's Kit .
Regular Mortgage: Usually, this is a second mortgage to cover the difference between the price of the home and what the Buyer can finance.  This differs from the balloon in that the buyer makes equal, monthly payments until the mortgage is paid off.

This type of mortgage is usually implemented with a Mortgage Bond (included in Seller's Kit).

The form used to certify that each of the above mortgages has been paid is called a Discharge of Mortgage.  A copy is included with our Seller's Kit.

Forms and Contracts:

You can usually reduce your legal fees by filling out forms and having a lawyer review them rather than draft documents from scratch. Forms for balloon and regular real estate mortgages are available at most large office supply stores and in our  Seller's Kit

Lease with option to buy:
Use when a home proves impossible to sell because prospective Buyers can't qualify for a mortgage.

Your prospective Buyer rents the home with an option to buy within six months to two years.  If he exercises the option, the Buyer/renter pays a lump-sum of 3%-5% of the purchase price to the Seller. In addition to this down payment, the Buyer/renter pays a monthly sum (usually $50-$300) in addition to the regular rent. This monthly sum is credited to the purchase price and is non-refundable.

"Lease with option to buy" agreements are available at Office Max, Office Depot, Staples and other large office supply stores.  They are also available in our Seller's Kit. You can download the kit to your computer or we can mail it to you.

Other reasons a house might be hard to sell:

  • If it's not the price, the problem is with the property itself or the neighborhood.
      
  • Solicit the opinion of local real estate agents.
      
  • If you have a problem neighborhood, the best place to find a buyer is among friends and relatives of people who live there. Mount a campaign to make sure everyone for blocks around knows that your house is for sale and know your asking price.

For sale by owner book
Complete For Sale By Owner Kit $58.95

Includes contract package plus photo tour packages below. Also property flyers in two styles, a for sale by owner yard sign with stand and a directional sign. Internet listing will remain active until home is sold.
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Contract Package $14.20

Real estate forms & contracts to legally sell or buy a home. Designed to meet individual state requirements, our contracts have been used to sell homes in every state. Download them in Microsoft Word format for Windows & Mac. Most also available in PDF.
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Photo Tour Package $26.95

Internet web page ad with up to ten pictures of home plus property description and choice of 28 eye-catching headlines. Also includes choice of two flyers for local distribution.
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Don't have time? Can't devote 4 hours per week to selling your home?

Consider hiring a good real estate agent and paying 6%-7% or about $9,000 to sell a $150,000 property.